Digital Domain and Star Plus Legend Forge AI-Driven Entertainment Future

Digital Domain Holdings Limited and Star Plus Legend Holdings Limited have announced a joint venture to explore the AI-powered intellectual property (IP) realm. As reported by The Standard, the partnership aims to integrate Generative Artificial Intelligence (AIGC) with influential IPs to create interactive, interconnected, and immersive digital experiences. The collaboration will leverage Digital Domain's advanced technologies in virtual humans, visual effects, and visualization with Star Plus Legend's extensive celebrity IP portfolio. This initiative also includes developing an AI-driven copyright library for immersive theater experiences. Daniel SEAH, CEO of Digital Domain, highlighted that the rise of AI has transformed the consumer market, enhancing interactivity and connectivity. Michelle MA, Co-Founder of Star Plus Legend, emphasized the joint venture's dedication to digitizing their IP matrix and creative content production, further strengthening their presence in platforms such as the Metaverse. The partnership marks a significant milestone, paving the way for a new era of personalized digital experiences.

This is a summary of an article first published by Hong Kong Standard