Photographers Frustrated by Meta's AI Content Labels

Photographers are voicing frustration as Meta begins tagging their edited photos on Instagram, Facebook, and Threads with 'Made with AI' labels. This 'one-size-fits-all' approach has sparked a debate within the photography community about what qualifies as AI-generated content. Meta's initiative, which started in April, aims to label AI-generated images, audio, and videos using metadata. However, photographers argue that minor edits using AI tools like Photoshop's generative fill should not classify the entire image as AI-generated. This labeling is seen by many as undermining their work by implying it's fully AI-generated. Critics, including photography publication PetaPixel, highlighted inconsistencies in Meta's labeling system, noting that substantial edits from generative AI can evade these tags easily by removing metadata. While Meta seeks greater transparency around AI content, experts like RMIT's Dr. TJ Thomson fear the blunt approach might be more harmful than beneficial. They advocate for more nuanced labeling that distinguishes the types and extents of edits made.

This is a summary of an article first published by SmartCompany