TikTok Introduces Automatic AI-Generated Content Labels with Adobe’s Technology

In an article by Sharon Goldman from Fortune, it is reported that TikTok will begin automatically labeling AI-generated content on its platform using Adobe's Content Credentials. This move makes TikTok the first social media company to adopt this standard developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Adobe. Content Credentials add metadata to digital files, providing transparency about where and how the content was created or edited. This effort aims to tackle the rising prevalence of sophisticated AI-generated imagery, such as the recent viral deepfake of pop star Katy Perry. The announcement comes amid growing concern over the authenticity of online media, with other platforms like Meta and YouTube also introducing their own labeling tools. While TikTok’s new system will help identify and manage realistic AI-generated content, it won’t solve all issues related to AI-generated media. Experts emphasize the need for media literacy and additional security measures, as the technology behind Content Credentials still faces vulnerabilities. This initiative is part of TikTok’s broader strategy to enhance transparency and combat misinformation on its platform.

This is a summary of an article first published by Fortune